Centre for the Study of Choice
CenSoC is a leading research centre based within UTS, that delivers innovative theoretical and predictive research solutions to public and private partners seeking a better understanding of human choice behaviour.
It delivers contract research, local and international grant research and professional development to organisations through our:
- Stakeholder network of industry, government and university partners
- Research team comprised of globally recognised choice behaviour specialists
- Project management
- Aligned business processes, and
- Intellectual property
The Centre welcomes industry partnerships that provide a "real world lab" by delivering complex challenges faced in their commercial environments. This enables the CenSoC team to address:
- Industry specific, evidence based research that allow our partners to better understand and predict individual and group decisions made by managers, organisations and consumers
- Expanding research frontiers
- Competitive advantages to our partners through their improved understanding of human choice behaviour and it impacts on their industries or businesses
Research Areas
- Theories of choice behaviour
- Instrumentation
- Statistical modeling
- Social policy & economic valuation
- Validation & applications
