About
The University of Technology Sydney established CenSoC in 2002 as a research centre exclusively focused on studying public and consumer choice. It recognised that human choice behavior and decision making doesn't just impact on individual lives or even organisations, but has broader ramifications, academically, commercially, politically and at a societal level.
CenSoC is a multi-disciplinary team of choice modeling experts, economic experts in valuation of non-market goods, business professionals, and experts in consumer behavior. With decades of experience in understanding and modeling the processes that underlie individuals’ decision-making, CenSoC has a mandate to undertake research that benefits society as a whole.
The vision of CenSoC is to be the innovator in understanding choice behavior, pushing the boundaries via research-inspired “insights” into real-world problems.
Clients we have worked with include
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an international car manufacturer
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Motorola
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Bose
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Fairfax Media Group
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KFC
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Hoyts
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UK Ministry of Justice
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PepsiCo
Vision
To be a world-leading choice-focused research facility.
Our Purpose: To innovatively solve problems regarding human choice behaviour for the benefit of professions, industry and communities of the world.
Our Values: Breakthrough innovation, leading edge research, trusted collaboration with partners, and delivering research outcomes on time and within budget.
Mission
To be the leading research centre and preferred partner for government, industry and other stakeholders that are seeking the best talent for the most effective and innovative solutions to relevant use-inspired choice problems.
