Research areas
CenSoC uses tools from econometrics, mathematics/statistics, marketing and psychology to build mathematical models of consumer and corporate decision-making behaviour. These models can be used to predict how consumers or organizations will respond to changes in the environment they face. Prime examples are predicting market shares for new products introduced into markets, or changes in market shares for existing products if their prices or other attributes are changed.
CenSoC's primary research areas are:
- Theories of choice behaviour
- Instrumentation
- Statistical modeling
- Social policy & economic valuation
- Validation & applications
